Also known as industrial design, product design takes a holistic approach to the development of new or improved products and processes, involving research, identification of problems and/or potential opportunities, rapid prototyping and iteration, user experience and interface design, and more.
Product design appeals to students who are interested in a trans-disciplinary profession that harnesses creativity to resolve problems and co-creates solutions with the intent of making a product, system, service, experience or a business, better. It links innovation, technology, research, business, and customers to provide new value and competitive advantage across economic, social, and environmental spheres.
Update: June 3, 2020 – Listen to Dean Vernon’s WUKY interview about the new Product Design program and the College of Design’s upcoming move to the repurposed Reynolds Building.
“No other institution of higher education in Kentucky offers a degree in industrial or product design,” said Dean Mitzi Vernon. “By providing this new program, UK will be a magnet for Kentucky high school students who would otherwise have to travel outside the Commonwealth to experience such an opportunity.”
Students will obtain the Bachelor of Science degree in Product Design upon completion of the four-year curriculum, which includes a diverse array of special topics courses from contemporary technology, healthcare, professional development to furniture design and more.