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Product Design

Product design is a strategic problem-solving process that drives innovation, builds business success, and leads to a better quality of life through innovative products, systems, services, and experiences.

What is Product Design?

Also known as industrial design, product design takes a holistic approach to the development of new or improved products and processes, involving research, identification of problems and/or potential opportunities, rapid prototyping and iteration, user experience and interface design, and more.

Product design appeals to students who are interested in a trans-disciplinary profession that harnesses creativity to resolve problems and co-creates solutions with the intent of making a product, system, service, experience or a business, better. It links innovation, technology, research, business, and customers to provide new value and competitive advantage across economic, social, and environmental spheres.

Career paths for product designers include: vehicular, medical, electronics, housewares, athletic gear and clothing, smart textiles, furniture, hardware, toy design, packaging and more.

Update: On March 25, 2020, the Academic and Strategic Initiative Subcommittee of the Council on Post-secondary Education (CPE) approved the launch of the Product Design program in the College of Design. We expect a full CPE stamp on April 24, immediately followed by SACS (Southern Association of Colleges and Schools) approval, which has reviewed the proposal and is just waiting on CPE.

The UK College of Design is currently in the development stages of creating product design courses. For more information, please contact Director of Recruitment Amy Foulkes at 859.257.8870


Product design combines aesthetics with the utility of objects. We know that the values, ideals, and aspirations of a culture are expressed in material objects, systems and now digital footprints; these become imperative to understanding our current circumstance and to inventing our future.

image of da Vinci surgical robot

The da Vinci Xi® by Intuitive Surgical, designed to facilitate complex surgery through a minimally invasive approach.