The Department of Product Design takes a holistic approach to the development of new or improved products and processes. Also known as industrial design, the product design process involves research, identification of problems and/or potential opportunities, rapid prototyping and iteration, user experience and interface design, and more.
Product design is a good fit for students who are interested in a trans-disciplinary profession that harnesses creativity to resolve problems and co-creates solutions with the intent of making a product, system, service, experience or a business, better. It links innovation, technology, research, business, and customers to provide new value and competitive advantage across economic, social, and environmental spheres.